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Every Lie That Dieting Culture Tells Us
We live in an age where most of our waking hours are spent engulfed in a screen of a computer that fits in the palm of our hands. A time when we compare ourselves to a bikini model we’ve never met in Australia. A time where lollipops that suppress our hunger relentlessly target ads to promote looking like said obscure bikini model in Australia.
We live in a time where marketing is so deeply ingrained in our culture that the narratives we all live by are ones created by men in suits several decades before we were even born. A time where if we’re not hitting the gym every day, we’re lazy. A time when Spartan-like gyms exist to push your body to its literal limits.
We live in a time where diet culture isn’t just an option anymore, it’s everywhere we look. It’s in the supermarkets in the form of “low fat” cookies. It’s on our Instagram in the caption of a fitness guru. It’s continuously promoted to us in Facebook ads and TV commercials.
Weight loss is a $66 billion industry. Creating a world that is constantly promoting the latest diet trend or fitness craze has a significant financial incentive for many companies.
But what if I told you that dieting culture is a perfectly planned out marketing scheme that thrives off making others feel inadequate? What if I told you a lot of it was just lies?
