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The Wellness Industry is Failing Us and Taking Our Money Along the Way
I’ve been in the wellness industry in some way, shape, or form for a little over six years.
Back in the day when Instagram was a fledgling social media app that still showed people’s feeds in chronological order. Before we were being bombarded by detox teas made from magical mushrooms harvested in the Antartic tundras.
When we were a lot less aware of how fucked we all are.
I started as a blogger in the vegan scene. I one day decided to post my dairy-free recipes on a separate account I called Simply Vegan. Well, that was only about a couple of years lived, but I gained a lot of in-depth knowledge about social media marketing in regards to the healthy living industry.
Back then, people were starting their blogs for the most endearing reasons: A woman found out she had Celiac and no longer was able to frequent her favorite restaurants and found it hard to find gluten-free options; a mother had to figure out how to live with autoimmune disease while still making fun meals for her kids; a teenager was sick of being bullied about her size and took up weightlifting to get in shape.
People just wanted to share their stories in hopes that others would resonate.
