Wine lover here!
This article definitely got me thinking. Wine, in terms of packaging and production, held onto its romantic, traditional ways pretty well for a product that’s complex and expensive to manufacture.
It’s hard to fathom finding a good wine that comes in cans or packs. I definitely see them, though I try to avoid that kind unless I’m planning an outdoor activity.
But the last stat you brought up, about how 4/10 people consuming wine currently, that’s the answer. As you said, people love craft beers. If wine could be marketed in such a way, these new wine drinkers wouldn’t care about the type of packaging or how it was created. They would probably even love the idea that it was created without grapes.